Custom Corporate Gifts: Effective Branding Tools for Your Business

12 August 2015

Clarity and consistency are key attributes of any effective corporate branding initiative. Brands that have secured a foothold in the popular consciousness continue to perform well because they are able to keep up with the times and yet maintain a solid identity.


You can make it easier for people to put their trust in your company by connecting with them on a more personal level. Forbes states that executive branding, which humanises the company and the people behind it, helps people feel that kind of connection with any brand.

Now, if you have a business, you don’t necessarily have to match what the biggest brands in the world have done so far. What you want to do is to create a focus on how and where to build your brand. If you cater to customers in Sydney, then start with your local customer base and take it from there. The idea is to build your brand so that it becomes better and stronger than it was yesterday.

At any rate, you must first optimise what you have to offer, be they products or services. If your products are ineffective or your services are poor, attaching positive associations with your company will prove difficult indeed.

Merely offering the best products or services is not enough to establish a successful and competitive brand. You also want to attach a positive persona to your company name. You can implement this throughout your whole business operations, not only in terms of the visual components (e.g. your company logo and colours) but also the intangible aspects: how your people interact with consumers, your positions in industry relevant issues, customer service, and other similar features.

An especially effective way to establish a firmer brand identity is through corporate gifts, especially if your business has high-value clients. Such gifts help you make the impression that you value your clients beyond every monetary transaction. Like everything you do for branding, you should think about this carefully. Entrepreneur defines the best gifts as surprising, thoughtful, and selfless. For effective corporate gift ideas and custom options, you can get in touch with a promotional products specialist such as Astute Promotions.


4 Ways To Drive Opportunities To Your Company With Executive Branding, Forbes, May 3, 2015

How to Pick the Perfect Business Gift, Entrepreneur