Branding Options

Astute Promotions is Australia’s leading online promotional product destination. With over 15000 quality products to view we have something to suit everyone’s budget, taste and style. We specialize in custom branding our product range with your distinct logo or message. Our in house promotional experts with years of industry experience have a wealth of knowledge to ensure you choose the best-suited product for your requirements. Just a few of the common decisions required to make your promotion a stand out success are target audience, colour, style, type of product, logo colour, size and detail. We recommend you take the time to talk with one of our industry leading professional consultants prior to making your promotional item selection to ensure your marketing campaign is a success. Choosing a product colour which does not contrast well with a company logo or placing a logo in the incorrect position at the wrong size on the product can be detrimental to the success of a campaign. We have a number of alternative methods available to brand your selected product, some of these more popular methods are listed below:

 

Blind Embossing: see Embossing and Foil Stamping

Ceramic Pad Print (Suitable for 1 or more colour print, small size decoration):

Pad printing on ceramic mugs and other ceramic products like bowls, saucers, plates and many other items require special inks so they adhere to the ceramic surface. A soft pad collects the image ink and stamps the ink onto the product. This method is suitable for small print surfaces to achieve a high quality print. All ceramic pad printing needs to be heat treated. 

  

Digital Print (Suitable for 2 or more colour print, as inks are expensive is best used on small to medium size decoration):

Today we have machines and special inks that can print direct to fabrics, and many promotional products such as plastic and metal keyrings, plastic and metal pens, leather like material (compendium, notebook covers).

This process will be the future of promotional product decoration, when printing 2 or more colours, as the printing is quicker than pad or screen printing and requires no plates or screens to be setup. This process works best on flat surfaces. 

  

Direct Digital: see Direct Print

 Embossing and Foil Stamping (Suitable for no colour or metallic silver or metallic gold colour print, on leather or leather look material. Average size decoration is 80 x 40mm H, Not suitable when thin line artwork is required): 

 

Hot stamping is a specialized printing process that uses heat & pressure to embellish the surface of an item. It can be done with foil to produce a shiny metallic finish – or without foil where the image is pushed in with no colour. Hot stamping requires a stamping block to be made in the image to be stamped.

 

Blind stamping, also known as debossing, stamps an image without any colour. Blind stamping is where an image is pushed into the surface of an item such as a bag or compendium and leaves a permanent impression in the surface of the item. Blind stamping is a subtle way to display the image on such products as compendiums, travel wallets, wine carriers or good quality bags. Although items made from genuine leather will blind stamp best, leather like items will also take blind stamp. Based on our experience with the particular non-leather items, we may charge for an extra one product as a tester to ensure that our client is 100% happy with the result that can be achieved.

 

The “stamping” is done using a special foil which has a special adhesive backing. The heat and the pressure of the machine makes the foil bond with the surface of the item being stamped. Generally, promotional items can be foil stamped in gold, silver or a limited range of other metallic colours. Exactly which other colours depends on the surface of the item to be stamped however the range of colours is limited. Foil stamping requires no drying time and will not rub off under normal use conditions. A foil stamp is a permanent image on the surface of an item and looks shiny, glossy and smooth.  

 

Embroidery (Suitable for 1 or more colour decoration, but letters are best over 5mm high):

A process whereby an embroidery machine is used to create patterns on textiles. It is used in product branding, corporate, business and sporting club advertising, and uniform adornment. This method is very cost effective for small size designs say 100mm x 60mm H which have up to 9 colours or on small size promotional product orders. There is an embroidery setup for each design and size, but repeat orders do not attract repeat setup cost. The embroidery decoration will last as long has the garment, bags, towels, travel and picnic rugs, hats and caps. 

  

Embroidery Addition Position: see Embroidery

Enamelled (Suitable for 1 or more colour decoration):

Process best used on metal or plastic badges, keyrings, cufflinks and other similar products.

  

Foil Stamping: see Embossing and Foil

Glass Printing Laser Engrave:  see Glass Printing or Laser Engraving

Laser Engrave: see Laser Engraving

Laser Engraving (Suitable for 1 tone permanent decoration on metal promotional products. Highly recommended on all stainless steel products):

 

Laser engraving or laser marking is a method to leave marks on an object, which also includes colour change due to chemical/molecular alteration, melting, ablation, or melting. The technique does not involve the use of bits which contact the engraving surface and wear out. The marking is permanent. This method of decoration is popular on most metals and all stainless steel products. The laser beam comes from a horizontal path and is best used on flat surfaces. It is recommended that extra power beam be used when engraving on hard metal surfaces such as stainless steel. 

  

Pad Print (Suitable for 1 or more colour print, small size decoration): 

Pad printing on metal, plastic, leather, leather like promotional products require different inks for each surface. Basically the process involves a soft pad which collects the image ink and stamps the ink onto the product. This method is suitable for small print surfaces to achieve a high quality print. Same metal products require heat treatment to help cure the ink.   

 

Pad Print to 3 Colours: see Pad Print

Pad printing: see Pad Print

 

Print with Epoxy Resin Finish (Suitable for protection of print decoration against abrasion): 

This process is done once the print decoration has cured. The finish can have 3 D clear vanish look and is suitable on metal keyrings and some labels. This process can be used on paper stickers, wood products and photos.

 

Rotary Medium Print: see Rotary Screen Print

 Rotary Screen Print (Suitable for 1 or more colour decoration on cylindrical shaped products, like drink bottles):

This process requires the product to have a solid registration at the base so the product does not move during the decoration process. There are a number of promotional bottles that do not have proper registration and therefore can only be rotary printed in one pantone matching system colour.

  

Screen Print (Suitable on textiles with 1 or more colour small to very large size decoration):

This process uses a mesh cloth stretched over a heavy wooden frame and the logo or design, painted on the screen using a special glue like substance called emulsion or affixed by stencil, is printed by having a squeegee force spot coloured ink through the pores of the material in areas not blocked out by the emulsion. Each mesh cloth can come in a number of size holes 50, 60 and 80 dots per square inch and is used depending on the artwork and the surface being decorated. The process is popular on tee shirts and polo shirts.

 

Screen Printing: see Screen Print

Screen Printing Large Print: see Screen Print

Transfer Print (Suitable on textiles with 1 or more colour small to medium  size decoration):

This process is used on most garments that require fine detail decoration which cannot be done with screen printing. The method utilises a printer with special inks designed to adhere to clear transfer film. The design is computer cut and then applied to the surface. Best used on bags, caps and hats.

   

Woven (Suitable on silk or polyester ties with 1 or more colour):

This process involves the logo or design built (woven) into the fabric during manufacture. The finish is more professional looking than printed ties, but costs more and requires an order of 50 plus ties.